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In 1988, Busch published an ad in the newspaper: it was actively seeking a “pioneer in composite materials”…
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A lasting partnership with Nova Carbon ®

In the world of fine watchmaking, where every detail counts, commitment to exceptional materials begins with their origin.

 

With this in mind, we have entered into an exclusive collaboration with Nova Carbon®, a French pioneer in high-performance carbon fiber recycling.

 

Where conventional processes fail, Nova Carbon®’s innovative technology makes it possible to produce new coils from end-of-life materials, while preserving fiber length. The result: up to 80% of the original mechanical properties are retained, providing a high-performance recycled material.

 

This responsible carbon, which requires 10x less energy to manufacture than virgin fiber, also enables a reduction in CO2 emissions of between 5x and 80x, depending on the type of carbon used.

 

In an industry that generates almost 40,000 tonnes of carbon waste per year, >90% of which is incinerated or landfilled, this partnership is a concrete response to our commitment to a forward-looking watchmaking industry.

More information on Nova Carbon :

igh-performance sustainable carbon fibre composites